Orphan Market PlanningMarket Research NPP

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Our client required a comprehensive US orphan/ultra-orphan market planning and development for a first-in-class CNS molecule.

solutions

Market valuation

  • Research to establish true addressable market
  • Establish and refine market adoption assumptions/forecast
  • Refined cost estimates for specialty distribution and patient assistance program

Commercial input on Ph 3 protocol design and value of various clinical trial scenarios and outcomes

Market planning and development

  • Creation of commercial market development and launch plan
  • Thought leader development
  • Advocacy group relationships

Distribution strategic planning –

  • Outline various US distribution options
  • Match distribution options with unique product and market characteristics
  • Facilitate selection of best distribution technical specialists

results

Creating our client’s first commercial strategic plan combined with market development, advocacy and thought leader outreach activities laid the foundation for a successful launch.

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